Howard de Smet,
Creative Director.

I lead creative teams. I've worked in-house and at leading agencies, written big campaigns and TV commercials, designed global websites and built brands from scratch.

Right now, I lead the global in-house creative team at Rothschild & Co, thirteen of us across design, video, motion and photography, working with every part of the firm.

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Before that, I was Creative Director at one of the UK's fastest-growing holiday companies, leading a small, lean team under real sales pressure. We built the brand and sold holidays at the same time, and we lived in the data.

More on Lovat Parks →

Before that, I ran my own design consultancy, helping ambitious early-stage founders develop their brands and go-to-market strategy.

More on founder brands →

And before that, years at leading agencies including WCRS and Huge, writing TV commercials and big campaigns for household brands and designing global websites.

More on advertising and design →