Anchor Butter
Spreading buttery joy with some uplifting ITV television idents.
Creative Ideation / TV Advertising / Copywriting / Art Direction
The challenge.
The very British, very delicious and very natural Anchor Butter are the new sponsors of ITV’s Catchphrase. They needed some joyful new idents which unequivocally linked Anchor butter with a better mood.
The solution.
Deliciously buttery dishes and playful food idioms blend to create vibrant idents designed to uplift moods in just ten seconds — all in the unmistakable Anchor style. Casting a comedy duo for the voice-over added an extra layer of charm, taking the quirky visuals to new heights.
