John Dough Pizzas
Creating a brand identity as exciting as John Dough’s delicious, locally sourced pizza.
Brand Identity / Creative Ideation / Social Media Design / Advertising / Copywriting / Brand Guidelines / Web Design
The challenge.
Pizza may be the world's favourite food, but it's also one of the most competitive markets. John Dough stands out by serving up more than just a delicious slice — it’s a brand with a conscience. The challenge was to craft a clear vision and voice that cuts through the crowd and resonates with values-driven customers.
The strategy.
The brand purpose and identity were built around John Dough's strong commitment to sustainability and ethical principles. The design needed to reflect the same energy and creativity that defines the business, ensuring the brand’s values were front and centre in every detail.
The solution.
John Dough stands out with its handmade dough, the chef’s vibrant personality, locally sourced ingredients, and innovative recipes. The brand identity blends handcrafted ingredient illustrations with bold, modern typography. Designed to be versatile, the system works seamlessly across all touchpoints — online, social, pizza boxes, jars, beer cans, shop signage, and more. It’s energetic, bold, and fun — just like the food.
The impact.
The new identity and strategy gives John Dough Pizzas a fresh, dynamic edge, supporting their growth and evolution as they continue delivering sustainable, delicious pizzas to the community.
