Pleasure Planet
Revolutionising the sex toy market with sustainability.
Brand Identity / Creative Ideation / Advertising / Naming / Copywriting / Brand Personality / Brand Guidelines / Product Design / Web Design / Social Design
The challenge.
In a heavily saturated market, Pleasure Planet aimed to highlight the benefits of natural products over synthetic alternatives. The task was to define a clear purpose, establish a distinct personality, and create a bold brand identity that powerfully conveyed their ethos.
The strategy.
The concept, "Doing It Naturally," perfectly captures Pleasure Planet's essence. It reflects their mission to reintroduce natural products into the bedroom and beyond, with a playful nod to their offerings.
The solution.
The concept of ‘Doing It Naturally’ became the foundation for Pleasure Planet's brand identity. The logo, created by flipping two 'P's to form a heart, became a central element. This unique heart shape informed the entire design system, from patterns and layouts to packaging, online content, advertising, and other collateral.
The solution cont.
The distinctive colour palette, inspired by natural greens and earthy greys, sets Pleasure Planet apart from its competitors. The brand's personality combines wit and warmth, carefully avoiding lewd or distasteful language.
The impact.
Pleasure Planet is a standout brand, offering customers the joy of enhancing their pleasure while staying eco-conscious. It’s a brand that prioritises both personal satisfaction and the planet.
