Unhidden
Improving diversity and inclusion in the creative industry.
Brand Identity / Experience Design / Advertising / Naming / Brand Positioning / Brand Guidelines
The challenge.
People of colour, women, and gender non-conforming individuals in the creative industries face significant underrepresentation. Unhidden is a directory that showcases exceptional diverse talent and connects them with job opportunities across various disciplines. The goal was to develop this directory into a key destination for both those seeking to hire and those looking for employment.
The strategy.
The idea of ‘Looking Beyond’ encapsulates the positive change that Unhidden aims to bring to the industry, paving the way for a more inclusive future.
The solution.
‘Looking Beyond’ became the foundation for all developments. A visual identity was crafted around the themes of discovery, progress, and change. The geometric logo design reflects the multifaceted nature of creativity, while the eye symbolises a vision for an industry where everyone has equal opportunities.
Solution cont.
The vibrant colour palette draws inspiration from the spark of ideas, while the gradient colours throughout represent progress and change. A modern, fresh typeface enhances navigation and legibility without overpowering the design, allowing the artists' work to take centre stage.
Summary.
With the development of this visual identity and strategic direction, Unhidden is a brand that radiates the confidence and purpose necessary to drive real change.
