Green Flag
Giving free vehicle health checks to our neglected cars during lockdown.
Creative Ideation / Art Direction / Online Advertising / Copywriting
The challenge.
During lockdown, cars sat idle like many of us, doing absolutely nothing. The task was to inform the nation that Green Flag was generously offering thousands of free vehicle health checks to anyone and everyone.
Free Vehicle Health Checks illustration by Alice Bowsher
The solution.
To share the exciting news, a lively animated advert was crafted for pre-roll, social media and direct communication, humorously showcasing how lockdown had impacted cars. Illustrations were brought to life by the talented Alice Bowsher.