Green Flag
Who the fudge are Green Flag? Let’s find out with this TV campaign.
Creative Ideation, / Art Direction / TV Advertising / Copywriting / Brand Campaign
The challenge.
Green Flag is one of the biggest breakdown services, challenging the likes of AA and RAC, but it still lacks top-of-mind awareness among customers. The goal was to showcase Green Flag’s strengths and ensure the public recognises its value, driving more people to choose their cover.
Who The Fudge Are Green Flag directed by CANADA
The solution.
The concept, "Who the Fudge Are Green Flag," uses playful, exaggerated visuals paired with a quirky voiceover to give Green Flag standout appeal and make a lasting impression.
Rescue Me App directed by CANADA
The App Ad.
We also wrote an advert which showed the fantastic benefits of the shiny new Green Flag Rescue Me app.