Privilege
Showing young drivers that Privilege has the best black box insurance out there.
Creative Ideation / TV Campaign / Social Campaign / Copywriting / Art Direction
The challenge.
For new young drivers seeking to avoid huge premiums, installing a black box is essential for reducing costs. However, many young drivers dislike black boxes due to curfews, fines, and mileage limits. Fortunately, the Privilege black box offers none of these restrictions. The challenge was to demonstrate to young drivers that Privilege provides the best black box insurance cover available.
The Black Box Bellend directed by Luc Schurgers
The solution.
The black box insurance was brought to life as a character called ‘The Black Box Bellend.’ He’s a total fun sponge — annoying and always ruining a good time, a true bellend. The TV campaign and social content effectively highlight why young drivers should choose Privilege over the competition, showcasing the freedom and benefits that comes with their black box insurance.
