Statement (now Tuza)
Branding for a new price comparison company helping SMEs discover better rates on their card payment machines.
Creative Direction / Brand Creation / Design
Brand idea
Statements that make happy reading. Emphasising the primary advantage of reducing card payment costs, while also capturing the satisfaction customers experience after utilising the service.
A happy world
The key visual of a hand holding a tiny statement runs throughout the work. A vibrant colour palette, playful imagery, and a friendly typeface make it distinctive in the sector.
Success
The brand was created from top to bottom ahead of investor pitches. The project helped the founders raise 1.5m in pre-seed funding.
