Swim Street
Brand identity for a new business bringing swimming pools to a street near you.
Creative Direction / Brand Creation / Design / Website
The brand
Pools to the people! Inspired by wayfinding and signage, Swim Street helps parents easily locate newly built swimming pools offering children’s lessons in their area.
The world
With one in three children leaving primary school unable to swim, it was crucial that the brand identity be both unmissable and memorable. The messaging and design strike a balance between playful and distinct, while also conveying quality and trust.
