Lovat Parks
Creative direction helping the innovative UK-based holiday business transform the sector.
Creative Direction / Brand Campaigns / TV / Radio / Copywriting / Design / Social / Photography
The goal
Supercharge growth with stand-out creative work, enhance customer experience, and build a team of talented creatives.
Content creation
The creation of a comprehensive asset bank of high-quality films and photography was essential, as we utilised it across the business to produce engaging content at all touchpoints.
Escape to Penmarlam shot by Ollie White-Smith
Paid media
Working with the in-house team and external experts, we used customer insights to create, test, learn, and improve our paid media month-on-month for holidays and holiday home ownership.
Holiday home ownership testimonial films
Individual park films for holidays
PR.
Engaged new audiences through the creation of 'The Big 5,' which encourages children on holiday to spot five iconic animals in the area, featuring Springwatch star Megan McCubbin, and 'Price Guarantee,' starring weather broadcasting legend Michael Fish.
